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Son is a versatile player who can play in any forward position, (winger, second striker, striker) and can even be deployed as an attacking midfielder or wing-back if necessary. He himself has confirmed this, saying, “I don’t care where I play. The main thing is I’m in the game. I can play as a second striker or behind. Whatever the coach says, I’ll do. I don’t have a favorite position. I’ll be anywhere and always on the throttle.” Son is known for his two-footed ability, explosive pace, positional sense, movement, close control and clinical finishing which make him especially effective on the counter-attack. Moreover, he has drawn praise from teammates and in the media for his selfless work-rate and defensive contribution, and is capable of providing assists for teammates, in addition to scoring goals himself. In a 2021 interview, Sir Alex Ferguson mentioned Son as a player that he wished he could have managed, calling him and then-teammate Harry Kane “excellent players.” Son has a sponsorship deal with sportswear and equipment supplier Adidas. Since 2022, he has been a brand ambassador for British luxury fashion house Burberry. In March 2023, Son was named as the global face of the Burberry’s first campaign under its new chief creative officer Daniel Lee along with Georgia May Jagger. In February 2022, Son was selected as brand ambassador for American high-end luggage brand Tumi. In February 2024, he was upgraded to become a global ambassador for Tumi and appeared on its global campaign with the new TUMI 19 Degree Aluminum collection. On 7 August 2022, Son was named brand ambassador for Calvin Klein Underwear in South Korea. Son has two officially licensed NFT collections that have been released in collaboration with NFTStar (a sports fandom social platform with a web3 community) that are available for purchase on OpenSea. His first NFT collection is called the ‘NFTStar Fan Pass – Son Heung Min’, and the second NFT collection called ‘Golden Shiny Boot’ was a free mint project available for fan pass holders. Son has dated K-pop singers Bang Min-ah and Yoo So-young, and was single as of March 2019. Son used the suspension of football during the COVID-19 pandemic to complete South Korean mandatory military service. He was exempted from military service with a gold medal at the Asian Games, but he had to do basic military training regardless of exemption. He completed basic training in the Republic of Korea Marine Corps in Jeju in April–May 2020, finishing in the top five of 157 trainees. As a South Korean player, Son has suffered racist abuse from fans during games and online. He is part of UEFA’s Real Scars campaign, which seeks to raise awareness of online abuse and harassment of football players. Son is also a fan of the video game League of Legends. In 2019, Son donated around £100,000 to the victims of the Goseong Fire, which left vast devastation in Goseong County, Gangwon, in his native South Korea. In 2020, Son donated £65,000 in aid, to combat the COVID-19 pandemic in South Korea. Son opened Son Football Academy in his hometown Chuncheon with his father and his brother, at a cost of £11 million, mostly his money. On 27 August 2025, Son threw the first pitch for Major League Baseball team Los Angeles Dodgers to kick-off their game against the Cincinnati Reds.